Emotion intelligence · Private beta
Amphora gives generative AI a biological basis for feeling. Our fMRI prediction engine maps any visual input to predicted brain activation — turning emotional outcome from a guess into a specification.
From the lab · May 2026
Using TRIBE v2 — Meta AI's fMRI encoder — as the reward signal, we steered a 3B parameter language model toward higher predicted cortical activation in Broca's area over 200 RL training steps. The entire language network responded. Here's the data.
Cortical surface — base · LoRA · Δ
The model learned to write differently. Without being told how, it shifted from scene-setting prose to dialogue-driven narrative — exactly the style that predicts higher BOLD in Broca's, Wernicke's, and STS regions.
Read the full write-up →Progress Notes · Members only
We used TRIBE v2 as the reward signal in an RL training loop. After 200 steps, the model had learned to produce text that drives 150% higher predicted cortical activation in Broca's area.
The generative AI industry has spent enormous effort making images more realistic. It has not given AI any mechanism to understand what an image does to the person looking at it.
The core of what we're building — a lightweight model that takes any visual input and outputs predicted brain activation across emotional and perceptual regions — is working.
The generative AI industry has solved for realism and style. It has not solved for feeling. That gap is where Amphora lives.
Submit any visual asset — a photo, AI render, ad creative — and receive a map of predicted brain activation across the regions that drive emotional and perceptual response. Not vague labels. Precise neuroscience.
Integrate our API into any generative AI pipeline. Set a target emotional profile — aspiration, intimacy, awe, tension — and let the system iterate until the output scores for the intended feeling. Emotional coherence becomes a specification, not an afterthought.
Know whether your image activates the precuneus for aspiration, the amygdala for threat and awe, or the fusiform cortex for intimacy and recognition — before it goes live. A precise, scientifically grounded signal for designers, AI systems, and brand strategists.